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And more than 40 million Americans rely on dating apps and websites to help them find love.But, according to a report from e earlier this year, 53 percent of people lie on their profiles."Genetic-based human attraction has to do with pheromones.And when we smell pheromones, what we're actually smelling is how diverse someone's immune system is compared to our own," Barreto explained, matter-of-factly. So we're smelling each other, trying to figure out who is the best person to mate with," she continued. It's smelling someone's pheromones from across the room, and your brain says, 'Oh my Gosh, that's the most perfect pheromone profile I've ever smelled in my entire life.Brittany brought in the genetics, and I have a background in expansion and capacity building - taking a project and scaling it." Also at the accelerator was Bin Huang, a doctoral candidate at Rice University, studying computational biology.Mirza and Baretto brought him on as Pheramor's third co-founder, putting him in charge of developing an algorithm for their idea."But what fulfills a longtime relationship is commonalities.So the way we account for both of those is through your genetics, and then through your social media." Rather than asking users to fill out their own profiles, Pheramor will pull details from someone's profiles, like favorite bands and books. This will save time for Pheramor's target demographic - young professionals, between the ages of 18 and 44 who are constantly looking for efficiencies.

READ ALSO: Gator hunting: A love story According to an ever-growing body of scientific research, the answer is: quite a bit."Scientists can actually predict who's attracted to whom," Barreto explained."It has to do with your pheromones." And the genes that control those ever-important pheromones can be analyzed through a simple cheek swab."I won't know what you look like, what your heritage is, what your disease status is. All I know is the 11 genes for attractions, from which I'll know who you think is hot and who you won't like." That data then heads to Huang's team, and is dropped into an advanced formula, along with a variety of personality traits pulled from a user's social media profile."All the research shows that initial attraction through your genetics is what will get two people together," Mirza said.DATING STUDY: The art of conversation on a first date Mirza and Barreto are optimistic about their endeavor, but it's not a sure thing.

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